We all know that word of mouth is hugely important in today’s world. But here’s some great facts and charts that back this up to add credibility to any persuasion you may need to do.

Good advertising doesn’t necessarily require a great product or a USP. Message + location = impact.

I learned something new with this post about Weak Ties. I really enjoy the content on this blog.

And here’s 27 of the best blogs of people under 27 in advertising. I wish I had started this when I was 27. And a thought provoking post from the same place about co-creation and the in vogue debate around inspiration Vs theft.

Warning over social media advertising. (requires brand republic log in)

AdAge hav a 3 minute video wrap up of some stuff. The automatic paper dispenser work is a bit crap. No pun. But for the English to be described as “a culture whose mania for soccer and rugby so borders on the psychotic”, I take offence. Mainly because it’s FOOTBALL, not SOCCER. We play with the FOOT, not a SOCK! Aaargh, even David Beckham is using that hideous word. We’re just very passionate about our FOOTBALL. Is there anything that so riles an Englishman as that word? Apart from Europeans not liking our beer (not lager) because it’s warm? OK, now breathe.