when did PEST become SLEPT? May 14, 2007
Posted by nicholas gill in account planning, brand, content, del.icio.us, digg, digital advertising, direct mail, energy challenge, integration, podcast, presentations, social networks, strategy, tags, though leadership, thoughts, web 2.0, website.trackback
The Times 100 site has some good case studies and theory stuff that ranges from GCSE to A level to MBA. Obviously been a while since I ducked into the classroom as the L was always silent in PEST (Political, Economic, Social, Technology), as it kind of got lumped with Political. I bet they’ve screwed with the old girl AIDA too. Progress, huh! Good charts & nuggets to acknowledge very clearly, obv.
The site is also a great example of having social media at the heart of it with a multitude of tagging and download options including the podcast but also the ability to listen to the page for accessibility reasons.
Source & all images: The Times
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