I’ve been reading Vincent Thome’s blog for a while. I can’t remember how I found his stuff but I like it. As a relative newcomer to the advertising genre, he’s been on a number of courses funded by the good folks at DDB (those behind the VW campaigns of genius) and always pings a blog posting or seven. This time they were set a theoretical challenge on how to revive the Tango brand. This is what his team came up with.

In a similar exercise, at the Digitas strategy boot camp in November last year we were all set the task of how we could maximise breast cancer survival rates by encouraging usage of a drug for three years. Mentally and emotionally quite a tough brief. Especially when a few pints of Samuel Adams were calling along with jet lag induced insomnia. But Team 2 (”go team 2!”) pulled it out of the bag with this effort. I think Vincent had more time. Or less beer and more sleep

We also had a better logo and line than the other teams: superior performance, cheap. And we had Spam the Monkey.